:root {
  --bg: #F8F6F1;
  --bg-alt: #F0EDE6;
  --fg: #1A1A18;
  --fg-muted: #6B6860;
  --green: #1B5E3B;
  --green-mid: #2D7A52;
  --lime: #84CC16;
  --lime-light: #A3E635;
  --white: #FFFFFF;
  --border: #E2DDD5;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* Nav */
.nav {
  padding: 1.5rem 2.5rem;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}
.nav-logo {
  font-family: 'DM Serif Display', serif;
  font-size: 1.4rem;
  color: var(--green);
}
.nav-tagline {
  font-size: 0.85rem;
  color: var(--fg-muted);
  border-left: 1px solid var(--border);
  padding-left: 0.75rem;
}

/* Hero */
.hero {
  max-width: 1100px;
  margin: 0 auto;
  padding: 5rem 2.5rem 4rem;
}
.hero-eyebrow {
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--green);
  font-weight: 600;
  margin-bottom: 1.25rem;
}
.hero-headline {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(2.6rem, 5.5vw, 4.2rem);
  line-height: 1.1;
  color: var(--fg);
  margin-bottom: 1.5rem;
}
.hero-headline em {
  font-style: italic;
  color: var(--green);
}
.hero-lede {
  font-size: 1.2rem;
  color: var(--fg-muted);
  max-width: 540px;
  margin-bottom: 3.5rem;
  line-height: 1.7;
}
.hero-stat-row {
  display: flex;
  align-items: stretch;
  gap: 0;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
  max-width: 600px;
  box-shadow: 0 4px 24px rgba(27,94,59,0.07);
}
.hero-stat {
  flex: 1;
  padding: 2rem 2.25rem;
}
.hero-stat:first-child { border-right: 1px solid var(--border); }
.hero-stat-number {
  display: block;
  font-family: 'DM Serif Display', serif;
  font-size: 2.4rem;
  color: var(--green);
  line-height: 1;
  margin-bottom: 0.5rem;
}
.hero-stat-label {
  font-size: 0.8rem;
  color: var(--fg-muted);
  line-height: 1.4;
}
.hero-stat-divider { display: none; }

/* Strategies */
.strategies { background: var(--white); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.strategies-inner { max-width: 1100px; margin: 0 auto; padding: 5rem 2.5rem; }
.strategies-header { max-width: 560px; margin-bottom: 3rem; }
.section-title {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  line-height: 1.2;
  margin-bottom: 1rem;
}
.section-sub { font-size: 1.05rem; color: var(--fg-muted); line-height: 1.7; }
.strategy-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
.strategy-card {
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 2rem;
  position: relative;
  transition: transform 0.2s, box-shadow 0.2s;
}
.strategy-card:hover { transform: translateY(-2px); box-shadow: 0 8px 28px rgba(27,94,59,0.09); }
.strategy-icon {
  width: 40px;
  height: 40px;
  border-radius: 10px;
  margin-bottom: 1.25rem;
}
.strategy-card--avalanche .strategy-icon { background: linear-gradient(135deg, #1B5E3B, #2D7A52); }
.strategy-card--snowball .strategy-icon { background: linear-gradient(135deg, #84CC16, #A3E635); }
.strategy-card--hybrid .strategy-icon { background: linear-gradient(135deg, #1B5E3B, #84CC16); }
.strategy-card h3 {
  font-family: 'DM Serif Display', serif;
  font-size: 1.3rem;
  margin-bottom: 0.75rem;
}
.strategy-card p { font-size: 0.92rem; color: var(--fg-muted); line-height: 1.6; margin-bottom: 1.25rem; }
.strategy-badge {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: 6px;
  padding: 0.3rem 0.65rem;
  color: var(--fg-muted);
}
.strategy-badge--ai {
  background: var(--green);
  color: var(--white);
  border-color: var(--green);
}

/* BNPL */
.bnpl { background: var(--green); }
.bnpl-inner { max-width: 1100px; margin: 0 auto; padding: 5rem 2.5rem; color: var(--white); }
.bnpl-label {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: rgba(255,255,255,0.6);
  margin-bottom: 1rem;
}
.bnpl-headline {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(2rem, 4vw, 3rem);
  line-height: 1.15;
  margin-bottom: 1.25rem;
  max-width: 520px;
}
.bnpl-body { font-size: 1.05rem; color: rgba(255,255,255,0.8); max-width: 520px; line-height: 1.7; margin-bottom: 2.5rem; }
.bnpl-logos { display: flex; gap: 0.75rem; flex-wrap: wrap; }
.bnpl-logo {
  background: rgba(255,255,255,0.12);
  border: 1px solid rgba(255,255,255,0.2);
  border-radius: 8px;
  padding: 0.5rem 1.25rem;
  font-size: 0.85rem;
  font-weight: 600;
  color: rgba(255,255,255,0.85);
}

/* How it works */
.how { background: var(--bg); }
.how-inner { max-width: 1100px; margin: 0 auto; padding: 5rem 2.5rem; }
.how-steps { display: flex; flex-direction: column; gap: 0; margin-top: 3rem; }
.how-step {
  display: grid;
  grid-template-columns: 4rem 1fr;
  gap: 2rem;
  align-items: start;
  padding: 2.5rem 0;
  border-bottom: 1px solid var(--border);
}
.how-step:last-child { border-bottom: none; }
.how-step-num {
  font-family: 'DM Serif Display', serif;
  font-size: 2rem;
  color: var(--green);
  line-height: 1;
  padding-top: 0.15rem;
}
.how-step-content h3 { font-size: 1.15rem; font-weight: 600; margin-bottom: 0.5rem; }
.how-step-content p { font-size: 0.95rem; color: var(--fg-muted); line-height: 1.7; }

/* Testimonials */
.testimonials { background: var(--bg-alt); border-top: 1px solid var(--border); }
.testimonials-inner { max-width: 1100px; margin: 0 auto; padding: 5rem 2.5rem; }
.testimonials-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
.testimonial {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 2rem;
}
.testimonial-quote {
  font-size: 0.97rem;
  line-height: 1.7;
  color: var(--fg);
  font-style: italic;
  margin-bottom: 1.5rem;
}
.testimonial-author { display: flex; align-items: center; gap: 0.75rem; }
.testimonial-avatar {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--green);
  color: var(--white);
  font-size: 0.75rem;
  font-weight: 600;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.testimonial-name { font-size: 0.88rem; font-weight: 600; }
.testimonial-role { font-size: 0.78rem; color: var(--fg-muted); }

/* Closing */
.closing { background: var(--white); border-top: 1px solid var(--border); }
.closing-inner { max-width: 1100px; margin: 0 auto; padding: 5rem 2.5rem; text-align: center; }
.closing-headline {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(2rem, 4vw, 3rem);
  line-height: 1.15;
  margin-bottom: 1.25rem;
}
.closing-body { font-size: 1.05rem; color: var(--fg-muted); max-width: 520px; margin: 0 auto 2rem; line-height: 1.7; }
.closing-cta-label { font-size: 0.85rem; color: var(--green); font-weight: 500; }

/* Footer */
.footer { background: var(--fg); color: rgba(255,255,255,0.6); }
.footer-inner { max-width: 1100px; margin: 0 auto; padding: 2.5rem; display: flex; align-items: center; gap: 2rem; flex-wrap: wrap; }
.footer-logo { font-family: 'DM Serif Display', serif; font-size: 1.2rem; color: var(--white); }
.footer-tagline { font-size: 0.8rem; }
.footer-links { display: flex; gap: 1.5rem; margin-left: auto; }
.footer-links a { color: rgba(255,255,255,0.5); text-decoration: none; font-size: 0.85rem; transition: color 0.2s; }
.footer-links a:hover { color: var(--white); }
.footer-copy { font-size: 0.8rem; width: 100%; }

/* Responsive */
@media (max-width: 768px) {
  .nav { padding: 1rem 1.25rem; }
  .hero { padding: 3rem 1.25rem 2.5rem; }
  .hero-lede { margin-bottom: 2rem; }
  .hero-stat-row { flex-direction: column; }
  .hero-stat:first-child { border-right: none; border-bottom: 1px solid var(--border); }
  .hero-stat { padding: 1.5rem; }
  .strategy-grid { grid-template-columns: 1fr; gap: 1rem; }
  .strategies-inner, .how-inner, .testimonials-inner, .closing-inner { padding: 3rem 1.25rem; }
  .bnpl-inner { padding: 3rem 1.25rem; }
  .testimonials-grid { grid-template-columns: 1fr; }
  .how-step { grid-template-columns: 2.5rem 1fr; gap: 1rem; }
  .footer-inner { flex-direction: column; align-items: flex-start; gap: 1rem; }
  .footer-links { margin-left: 0; }
}